Complex ideas communicated in simple solutions.

Noma Bar is an illustrator who relies on negative space to convey his subject matter, he is a master at it. These illustrations for IBM's Smarter Planet are just another example of how a simple solution can communicate complex ideas. Nice.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr

Via My Modern Met