The truth is in the pudding

It's true, people are attracted to good design. :)

Yvonne Nieweth, a Dusseldorf Germany based designer has made pudding packages for every buyer.

"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."

Very clever, and who could resist buying one?

Via The Die Line