Coca-Cola cans featuring cans Varga girls

Bulletproof designed Coca-Cola cans featuring cans Varga girls for Coke's 125th Anniversary. Via.

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Image roundup

A few gems from Reddit:


Fireman giving oxygen to a kitten.




Music to Massage Your Mate By. Avaliable at eBay.



Diet Coke can ninjas.





Turtle mouths are even more horrifying than penguin mouths.




Audi billboard goatse (don't look it up if you don't get the joke).

Giant buttons are fun to push

Definition 6 sent a Coca-Cola "Happiness Truck" driving around Rio De Janeiro. As the video shows, the truck dispensed soda, soccer balls, surfboards and more. Mostly it makes me think that I need to incorporate more giant buttons into my life. Via.

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Link roundup

1. Animated gif of Leia/Carrie Fisher handing a beer to Luke/Mark Hamill sitting in an X-Wing.

2. Gizmodo:

Truth be told though, it's impossible to fully replicate Coke's recipe because there's one ingredient only Coca-Cola can get: fluid extract of coca (which is coca leaves stripped of cocaine). Only one factory can process those leaves and only Coca-Cola has a special deal with the DEA that allows them to use it.

3. This is an interesting read about how Ferrari sets extremely specific terms before allowing reporters to test drive its cars.

Clever Coca-Cola straw billboards

McLaren McCann makes clever use of straws to promote Coca-Cola. Via.

Coke Zero inverted bottle pyramid

Coke Zero inverted bottle pyramid by Leo Burnett.

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Intriguing Coca-Cola campaign by Wieden + Kennedy

Earlier this week, I mentioned a failed attempt by Coca-Cola and Wieden + Kennedy to market a soft drink called OK Soda directly to young people. Coincidentally, here's a brand new campaign for W+K seeking to turn good old Coke into a mysterious product:

The centerpiece of the campaign is the keyhole bottle icon which symbolizes Coca-Cola’s mysterious secret formula and serves as a signal that a “secret” is waiting to be unlocked.

One element of this campaign is a cryptic YouTube video designed with clickable keyhole bottle overlays that will lead the viewer to a number of unique digital experiences.

By visiting Twitter you can get to Dr.Pemberton. He’s Coke’s 179 year old inventor and he’s here to answer any questions about Coke’s secret formula. Check out his first few tweets as he acclimates to our high-tech world.

Here's the main video:



Clicking on the links takes you to various locations, including a "live feed" showing a variety of odd characters protecting the formula:




and allows you to access Pemberton's medical files:






There's also a second video showing the dire consequences if something happened to either of the two people who know the Coke formula:



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